About Us

Get to know us a bit!

Norm Franks – Real Estate Broker

Director of New Homes and Development

Norm has been licensed to sell Real Estate for the past 20 years. He holds a Brokers designation and has consistently held recognition as one of Sutton Group Incentive Realty’s top producing agents.

Growing up, Norm held many summer and after school jobs working in the construction industry including; electrical, HVAC, drywall as well as overall general contracting. In his 20’s, Norm and his wife Lisa built their very own home taking on many of the tasks themselves. Throughout these experiences, Norm has gained extensive knowledge in how a home is built, which has come in very handy when negotiating deals for residential resale clients.

Norms passion for renovating and building homes has led him to specialize in the new home construction industry. As the exclusive Broker for ASA Development and Arcons Construction Management Corp, Norm is responsible for land acquisition, marketing and sales advice throughout the development process, co-ordination of project marketing and finally sales and after sales service management.

Throughout the years, Norm has held many Sales Directors roles for various companies including an international position in Central America.

When Norm isn’t selling Real Estate, he enjoys spending time with his wife, two children, Ayden and Mya and their family dog Oakley. Norm loves to golf and welcomes any invitation that comes his way.

Neil A. Smith – Sales Representative

Director of Real Estate Investments

Neil began his career in Real Estate as an assistant in 2001. Under the guidance of a long-term broker in the City of Barrie.  He gained the knowledge necessary to be successful and provide the services for his clients to ensure a smooth transaction. Upon becoming licensed in 2004, Neil worked for a Real Estate office that primarily focused on Commercial and Residential leasing giving him the unique perspective of working with tenancy and the rules and regulations that come with that.  After transitioning to another office, Neil focused on Residential Resale and created trusted relationships with his clients.  Given his background in Real Estate Investments & Leasing, Neil provides outstanding knowledge and value to be able to handle situations that involve tenancy for selling and purchasing in today’s hot Real Estate market.

During his spare time, Neil enjoys running, working out and anything to do with physical fitness.  Neil is a proud father of two teenage boys and prioritizes teaching his children the benefit and importance of living their best healthy and vibrant versions of themselves.

Erich Kelter – Sales Representative

Director of Resale Homes and Relocations

Erich is a long time Barrie resident and has a deep interest in residential construction, building science and real estate in general. Let Erich’s vast knowledge of homes guide you on your next real estate adventure!

Erich transitioned to real estate sales after operating one of Barrie’s leading home inspection companies for over 15 years. During his time as a professional home inspector, Erich acquired numerous certifications (Certified Master Inspector, WETT Certified, Certified Mould Inspector, Level One IR Thermographer, Certified Home Energy Auditor for NRCan just to name a few) and conducted over four thousand inspections since 2006! Erich also has a background in mechanical engineering having worked as a quality engineer for five years. This discipline trained him to have an excellent attention to fine details which he still carries to this day. Erich has also accumulated real hands-on experience in residential construction having performed various renovation and construction projects over the years.

As you can see, Erich has knowledge and experience in housing that is unparalleled in the real estate sales field. This in turn allows him to provide you as a buyer or seller, the superior knowledge required to execute well informed decisions when dealing in a real estate transaction.

Outside of real estate, Erich is a real gear head, he is a die hard snowmobiler and absolutely loves riding & modifying ATV’s, PWC’s and cars, especially Volkswagens! Erich is also fluent in French and is continuously improving his German. He is also an avid hunter and spends as much of his free time as possible at his trailer in the summer with his girlfriend Jessica.

Why Work With Us


We put YOU the client first.  We approach working in real estate from a position of abundance, there is enough business to go around and we value working with good people over the financial benefits real estate brings.  When the client is put first, the rest comes naturally.

“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”

Let’s Work Together


We love meeting new people and would be very happy to see if we can help you along your journey.  Fill out the form below, and one of us will be in touch with your shortly!

Contact Us